Ever walked into an artisanal coffee roaster? They take meticulous care in sourcing the bean, freshly grinding, precisely measuring, and steeping each varietal at a particular temperature. There's a term coined that describes this perfectly.
It's called the Third Wave of Coffee, and it's based on the principles of directly sourcing crops from farmers. By doing so roasters like Intellegentisa and Bluebottle are able to find sustainably grown coffees and purchase them at peak freshness directly from the farms. In turn the farmers are paid equitable wages - often 10x what miniscule wages they'd be making if they sold to brokers. By going directly to the source roasters learn granular details about every varietal and harvest including the perfect temperature to roast to extract the delicate and unique flavours.
Turning the everyday ordinary into a culinary experience and fomenting change; using coffee as the tool to create economic opportunities for farmers who would otherwise be exploited by large coffee brokers.
And we're so inspired!
So we are bringing a fresh approach to the snack category with this model - because it works. We source our seeds directly at the farm level in Bihar, India. Paying our farmers high living wages, and hiring as many women in the communities as we can. Because Makhana are grown without the use of pesticides, fungicides, and fertilizers, we're finally celebrating a sustainable option in the snack aisle!
Snackers want an option that is sustainable, fairly traded, and delicious. That's why we exist.
So next time you're perusing the grocery aisles try a product with a real story behind it. You might be surprised at what delight you might discover, and are saving the world while you're at it too!
Above is a picture of Gita, one of our farmers, with a handful of makhanas.